Living Wages in the Garment Industry – A Case Study on Corporate Commitment and Strategy.
In the bachelor thesis “Living wages in the garment industry – a case study on corporate commitment and strategy” I analyze the implementation of a Living Wage on a theoretical and practical level. The concept is contextualized in the historical and philosophical debate, as well as in current methodologies and guidelines. The question this thesis paper tries to answer is, if voluntary action by corporations, contrary to yet known failures, can lead to real change in the industry. This is analyzed via a case study of a pilot project on living wages by the outdoor brand deuter sport. In conclusion, it is unlikely that voluntary efforts can lead to a broad change. This is due to the complicated supply chains and the fact that production sites are usually not owned by the brand itself. But this does not mean that voluntary efforts are not welcome.