Health is, for most of us, one of the most important things, if not the most important: ‘The main thing is health!’ If health is regarded as a "conditional good" (Kersting 2012), i.e. a condition for leading one’s own, self-determined life, ethical questions are not far away – especially if institutional frameworks are essential for health or health care (Callahan 1998), and the expectation of the population for a technology-based health care system are enormously high (e.g. Reiser 2009, 1978; Savulescu 2007). Considering that, in economic theories, the health care market is seen as a major driver of innovation and growth, and that needs and basic innovations in the field of health care, wellness and holistic lifestyle form the basis for a sixth Kondratieff cycle (Nefiodow/Nefiodow 2014), which once again underlines the importance of this sector. Health-related data collected digitally, such as vital parameters, mobility or consumer data, is a lucrative business model for health insurance companies and other organizations (Waschinski 2019).